Western Canada's Largest Women's Event
TRADEX, Abbotsford — October 13, 14 & 15, 2023
BC Place Stadium, Vancouver — November 17, 18 & 19, 2023
Delivering the Retail Spending Power of 60,000+ Customers
Welcome to the West Coast Women’s Show, the largest and most exciting event for women in Western Canada. We’ve been a staple in the community for over 20 years, and we’re thrilled to offer you the opportunity to be a part of this amazing celebration of women.
With over 25,000 attendees and 400 booths, the West Coast Women’s Show is the perfect place to showcase your products, services, or ideas. Our visitors come from all over the region to indulge in the ultimate shopping experience, learn from our inspiring speakers and presenters, and connect with other women. With each woman making 75% to 100% of household purchasing decisions, the show effectively delivers the retail spending power of over 60,000 consumers.
Whether you’re a local business looking to expand your customer base, or a start-up seeking to build brand awareness, our show provides a unique opportunity to engage with your target market, grow your network, and increase your sales.
Each of our celebrity speakers will have a meet and greet after their presentation. Snap a selfie and get your show guide signed by these incredible speakers!
Tessa Virtue (BC Place)
Tessa Virtue is one of the most decorated figure skaters in Olympic history. She skated into the hearts of people worldwide when she became the youngest ice dance champion in Olympic history at the 2010 games alongside her partner, Scott Moir.
Tessa and Scott followed up their gold-medal performance at the 2010 Vancouver Olympics with a silver medal at the 2014 Games, and back-to-back gold medals at the 2018 Games. Tessa was inducted into the Canada Walk of Fame in 2018 and named to the Order of Canada in 2020.
Anna Olson (BC Place)
Anna Olson may be Canada’s baking sweetheart but she’s an accomplished savoury chef as well, and with her positive and common-sense approach in the kitchen, she has become one of the country’s most recognizable television chefs.
Appearing for two decades on Food Network Canada with shows like “Bake with Anna Olson” and now series such as “Great Chocolate Showdown”, her audience has expanded globally through broadcast television and her Oh Yum YouTube channel, which now has over 1.4 million subscribers.
Todd Talbot (TRADEX)
With over 30 years of experience on stage and screen, Todd Talbot is a performer and presenter who is best known for his hosting duties on the hit television show Love It or List It Vancouver.
An entrepreneur from a young age, Todd is a licensed real estate agent who also owns and manages several properties. He is a passionate voice for responsible home ownership, encouraging everyone to be conscious of how they design, build, and, most importantly, live in our homes and communities.
Joshua Morrow (TRADEX)
Joshua Morrow joined the cast of The Young and the Restless in 1994 in the role of Nicholas Newman, son of Victor and Nikki Newman.
In 1996, Morrow won a Soap Opera Digest Award as “Outstanding Younger Lead Actor”. He was nominated for five consecutive Daytime Emmy Awards (1996, 1997, 1998, 1999 and 2000) in the category of “Outstanding Younger Actor in a Drama Series”. He is routinely named the favourite male star in daytime by the top two soap opera magazines!
Artisans Christmas Marketplace
Immerse yourself in the vibrant atmosphere of the Artisans Christmas Marketplace at the West Coast Women’s Show, a dedicated space for showcasing Canadian-made, handcrafted items. With a layout encompassing 175 booths, including smaller, budget-friendly options, this show-within-a-show provides an invaluable opportunity to display your creations to Western Canada’s largest women’s show audience.
Your artisanal goods will be on display to a diverse audience that highly values and appreciates local craftsmanship. Direct engagement with these consumers can lead to immediate sales, while also fostering enduring customer relationships and a chance to build and strengthen brand loyalty. There’s no better way to convey your brand’s story and the passion behind your work.
As part of our commitment to supporting Canadian artisans, we offer booths in the Artisans Christmas Marketplace at reduced rates, making it a more accessible opportunity. The Artisans Christmas Marketplace at the West Coast Women’s Show is more than just an exhibit, it’s a chance to be part of a larger narrative of Canadian artistry and enterprise.
The West Coast Women’s Show is renowned for its cutting-edge one-of-a-kind fashion shows, celebrity speakers, stage presentations, health & wellness seminars, Girls Night Out celebrations, and more!
400 Pop-Up Boutiques
The West Coast Women’s Show is a shopper’s dream — keep an eye out for our Red Tag Show Specials. Many of our West Coast Women’s Show vendors are featuring exclusive deals, special offers, giveaways, and incredible prizes all weekend long.
The show is renowned for its celebrity speakers and special presentations. This year’s line-up includes Olympic Champion Tessa Virtue; baking icon Anna Olson; Love It Or List It Vancouver’s Todd Talbot; and Y&R’s Joshua Morrow!
Women’s EmpowermentYou are invited to the Women Empowering Women Series on the Main Stage. Get motivated with extraordinary women as you learn how they overcame their personal struggles and how it shaped them into the inspirational women they are today.
Visit the Cooking Stage for delicious, mouth-watering demos by top chefs including Anna Olson! Watch and learn how to whip up a healthy gourmet meal, an easy breezy family dinner or impressive snacks for your night with the girls.
Women’s Health StageInformative seminars on the Women’s Health & Empowerment Stage will inspire you to feel your personal best this fall. Learn fitness and nutrition tips to re-energize your body and invigorate your life. Get all the information you need in once place!
Calendar FirefightersCome join us as the 2024 Hall of Flame Calendar Firefighters heat things up during the infamous Girls’ Night Out Martini Nights! There will definitely be some sizzling going on. 100% of proceeds of calendar sales support the Vancouver Firefighter Charities.
Girls’ Night OutJoin us for Girls’ Night Out Martini Nights in the Main Stage Lounge as the Hall of Flame Calendar Firefighters heat things up on the Main Stage. You’ll be on the edge of your seat cheering them on while they strut their stuff down the catwalk.
Daily Fashion ShowsThe hottest fall fashion trends from top local designers hit the Main Stage in 2023! Check out the latest trends for the season and how to wear them, get a glimpse of your style in the spotlight, and find that piece that looks like it was made just for you.
Women-Owned VendorsBuy local and support local. The show celebrates local, independent businesses that enhance our community, connect us socially, & build the local economy. Over 200 of our vendors are owned or operated by women!
Exhibit Theme Areas
BeautyExperience a world of indulgence in skincare, makeup, and beauty products. Meet industry experts and watch live demos. Connect with influencers and discover the latest trends and techniques.
Health & WellnessEmbrace a healthier lifestyle with exhibits featuring the latest in nutrition, wellness, and fitness products. Take advantage of interactive workshops and wellness zones for a truly immersive experience.
Fashion & StyleMeet designers and stylists who’ll help keep you on-trend with the latest in fashion and style. From affordable basics to designer labels, our exhibitors offer a wide range of clothing and accessories for every style and budget.
World of TasteSatisfy your palate with a variety of food and drink exhibitors, from local artisanal products to international cuisine. Try new and exciting flavors, discover unique products, and connect with food industry experts.
Vegan & SustainableDiscover ethical and sustainable products that make a difference in the world. From eco-friendly fashion to plant-based food and cruelty-free beauty products, explore the latest innovations and trends in ethical living.
Get your Christmas shopping done early! The Artisans Marketplace celebrates all things crafty, unique and Canadian featuring a unique shopping experience for handmade products: gourmet foods, crafts, jewellery, and more!
Home & DesignExplore the world of design, décor and lifestyle. Featuring top home décor exhibitors, unique products and services, this is the perfect place to discover new ideas and inspiration for your living space.
Travel & Adventure
Experience the world of adventure and explore exotic destinations, all while meeting with expert travel advisors and companies who will help you make your dream trip a reality. The world is at your fingertips!
MarketplaceDiscover local entrepreneurs and small business owners and support their endeavors. Shop unique products and services, connect with passionate business owners, and help drive the local economy.
Reach the Most Powerful Consumers in the Marketplace
Women have long been recognized as a driving force in the global economy making the majority of household purchasing decisions across a wide range of industries. From food and beverages to health and wellness, home goods, and more, women are the key decision-makers who have the power to shape the marketplace. This influence is only increasing as more women join the workforce and gain greater economic power, making them an essential audience for any business looking to succeed in today’s marketplace.
- Women account for 85% of all consumer purchases, and influence up to 95% of total purchases.
- Women are the primary decision-makers for household purchases in 85% of Canadian homes.
- Women are the driving force behind multiple consumer segments including health and wellness (80%), home (91%), food (84%), beauty (93%), and travel (88%).
- 86% of women visit a show to make a purchase.
- 83% of women make purchases with vendors after visiting a show.
Exhibit at the West Coast Women’s Show to tap into the immense purchasing power of women in Western Canada. Women are the most powerful consumers in the marketplace, and our show provides a unique opportunity to engage with this demographic, generate leads, and make sales. Don’t miss out on the chance to increase your visibility, connect with potential customers, and drive revenue.
The show effectively delivers the retail spending power of 60,000+ consumers; reach one woman, and you reach 28 others in her personal circle or network!
Targeted AudienceOur show visitors live in some of the fastest growing communities in all of Canada! Reach a qualified audience of highly engaged women — the most powerful consumers.
Spending PowerNot only do our attendees spend over $1.6 million during their visit, over 80% say they will be making purchases with exhibitors after the show!
Experiential Marketing88% of consumers said that if they enjoy an experiential interaction with a product or service away from the store, they’ll usually remember to add it to their shopping list.
$400,000 Ad CampaignBig shows have big advertising budgets. Our advertising & publicity campaign is valued at over $400,000 and includes newspaper, TV, radio, email, and social media.
Product LaunchThe show provides an ideal platform for introducing new products and services, gathering feedback from potential customers, and generating valuable leads for future sales.
Celebrity SpeakersThe show is renowned for its celebrity speakers and special presentations. Some of our previous celebrities include Cheryl Hickey, Bif Naked, Eric Braeden, Peter Bergman, Colin & Justin, Chef Massimo Capra, Stephanie Labbé, and dozens more!
Stay ConnectedBuild your own opt-in email and sales database at the show! All exhibitors receive their own year-round Online Listing along with opportunities for digital advertising and social media contests.
35 Years of Experience
Our professional show team leads the industry with over 35 years of success producing and marketing leading consumer shows, exhibitions, and special events at the largest facilities in BC.
The Can't-Miss Marketing Event of the Year
Read what our exhibitors from 2022 are saying about the show.
Book Both Shows, Get 15% BC Place Discount
We are now accepting applications from new exhibitors. For the best booth choices and to receive priority booking, submit your application now indicating your top 4 booth choice locations – we will be booking booth space for all new exhibitors in the order that we receive the applications.
As we will be holding two shows in 2023, exhibitors that participate in both the TRADEX and BC Place Stadium shows will receive a 15% discount on their BC Place invoice. Please note that the discount cannot be used in conjunction with any other promotion or sponsorship; and will only apply if the exhibit space booked for the TRADEX show is at least the same size as that booked for the BC Place Stadium show.
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